After learning about how companies capitalize on events, and other various things it made me think about Thanksgiving tickets and how much the airlines capitalize on holiday flights. A ticket from Rochester, NY to Kansas City, MO was costing close to $800 even in September. Even though the flights are expensive there is always someone willing to pay that price to get to family. We value something more than the price of the flight, if we didn't then we wouldn't pay for the airline ticket. Thanksgiving flights show exactly what Rizzo has been talking about this past week in class.
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