EWOT #5

The other day I drove past a Blockbuster and was surprised to see that it was still in business. This got me thinking about all the competition and technological advances that have occurred in the past ten years even! With new companies like Netflix constantly being created it must be challenging for businesses to continue to innovate. It made me wonder if this is creating new jobs within specific markets? I know that Blockbuster is now working on updating it's business to keep up with Netflix, but how hard is it actually to cross technological boundaries once your company has been "established" and will loyal followers continue to follow? And how does this all effect the economy that we live in today?